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What’s the Value of a LIKE in social media?

The LIKE social signal, made popular by Facebook had corporate brands and companies spending billions of dollars each year for on-going social media presence. To advertisers, these social signals reflect brand…

McDonald’s Tease with New Ad Campaign

When you’re a big brand like McDonald’s, act like a super brand. Anything goes. In McDonald’ latest ad campaign, there’s absolutely no mention of McDonald’s. Only a Hollywood Star actress,…

Rebranding Strategy – Root In for the Long Run

Social media marketing takes time before any feasible real results, from months to years. In the long run when you’ve established good social presence on relevant platforms, these efforts are…

Snapchat Stories Search Feature

Snapchat Stories feature now has a new topic of interest search for users to follow new accounts or Stories to watch. Search through more than a million professional curated Snaps…