m3lvin / News / Internet Marketing

Popular App Reminds Users There’s No Free Lunch

Unroll.me is a free email management online service. A nifty web tool that organizes all your subscription emails and lists them for easy unsubscribe.

UnrollMe scrapes your Gmail inbox and sells the data to Uber

Everything sounds a treat to users until someone tweeted the headline which brings us to this lengthy but interesting read.

Nothing wrong in wanting something back in return for a nifty free service but things can be handled with more respect and transparency.

Nobody likes their privacy infringed. Worse, totally unaware

Well again, this is the internet and anything goes.

Adding twig to the whole affair, someone posted this on Hacker News.

I worked for a company that nearly acquired unroll.me. At the time, which was over three years ago, they had kept a copy of every single email of yours that you sent or received while a part of their service. Those emails were kept in a series of poorly secured S3 buckets. A large part of Slice buying unroll.me was for access to those email archives. Specifically, they wanted to look for keyword trends and for receipts from online purchases.

Our users are the heart of our company and service. So it was heartbreaking to see that some of our users were upset to learn about how we monetize our free service. - Unrollme on 23 Apr 2017

Perhaps the word some is an understatement. Unrollme definitely felt the heat and 3 weeks later, wrote a blog post.

Your Data, Our Promise. The last few weeks have been tough and we’ve learned we need to come up with better ways to be transparent - 18 May 2017.

Rescue plan activated.


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