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Social Media, Most Preferred Online Advertising Channel – Vietnam

Domestic eBusiness Index report 2016

  • 34% of local businesses advertised on social media, 6% increase from 2015
  • Social media advertising dominates at 47%, search advertising closing in at 41%
  • Facebook and Google tops the list
  • 38% use website as their main sales platform, while 34% rely on social media platform
  • Prepared by VECOM - Vietnam E-commerce Association.

    For 2017, experts estimate Vietnamese businesses will spend around US$1.5 billion on advertising, 16% on internet marketing channels.

    Vietnam has an estimated 47 million internet users and more than 34 million mobile users, on high-speed internet connection.

    Vietnam E-commerce market key statistics

    • B2C Ecommerce market size: $4 billion - 2016
    • Annual growth rate: 20-30%

    Popular goods and services on eCommerce websites

    64% - Clothing, footwear, cosmetic
    56% - Technology
    49% - Home appliance
    42% - Book, stationery, flower, gift
    34% - Train and Air tickets
    33% - Food
    22% - Movie, concert ticket
    19% - Tour and hotel booking
    7% - Professional service
    7% - Music, video, DVD, Game
    6% - Spa & Beauty service

    Source - VECITA, 2016

    SOCIAL NETWORKS now rival search engines as an effective online marketing and advertising channel, gaining a significant market share and ... Social media dominates online ad market
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