Domestic eBusiness Index report 2016
Prepared by VECOM - Vietnam E-commerce Association.
For 2017, experts estimate Vietnamese businesses will spend around US$1.5 billion on advertising, 16% on internet marketing channels.
Vietnam has an estimated 47 million internet users and more than 34 million mobile users, on high-speed internet connection.
Vietnam E-commerce market key statistics
- B2C Ecommerce market size: $4 billion - 2016
- Annual growth rate: 20-30%
Popular goods and services on eCommerce websites
64% - Clothing, footwear, cosmetic
56% - Technology
49% - Home appliance
42% - Book, stationery, flower, gift
34% - Train and Air tickets
33% - Food
22% - Movie, concert ticket
19% - Tour and hotel booking
7% - Professional service
7% - Music, video, DVD, Game
6% - Spa & Beauty service
Source - VECITA, 2016