m3lvin / News / Social Media

Instagram New AR Face Filters Turns Up the Heat On Snapchat

The latest Instagram features update causes some social uproar from community observers and members.

The heat is on.

Mostly negative public opinions in blistering headlines.

  • Instagram is Now Snapchat
  • Instagram is a Clone
  • Instagram has lost its unique identity
  • Instagram Rips Off Snapchat
  • Instagram's copy of Snapchat is now complete
  • What Snapchat Feature Should Instagram Steal Next?
  • Facebook copied Snapchat a fourth time, and now all its apps look the same

Instagram's latest features include new augmented reality face filters (selfie), video rewind mode effect and eraser tool. All these, already found in Snapchat.

Instagram AR face filters, an iconic feature of Snapchat

Whatever the name callings or so, Instagram's top guns aren't really affected.

It's how the tech industry works and it’s how most industries work.

Instagram’s vice president of product in a report by USA Today.

"I guess I'm not that worried about that" - Mark Zuckerberg responding to criticism about Facebook copying Snapchat and in a separate interview.

"I think we were a little bit late to the trend initially around making cameras the center of how sharing works.. we're pretty much ahead in terms of the technology".

It's nothing personal, it's just good business.

In today's fast moving technology and capitalist society, all it matters to business (big or small corporation) is bringing in the figures.

Copying from competitors is quite the norm. Is no longer a shame.

Today's agendas and meetings are mostly about "How do we profit the most in the shortest possible time span while minimising liability".

Creativity is cool but if it requires a tad too much time and resource, is not viable. The board is more interested in accelerated brainstorming.

Let's draw inspiration from somewhere and make it better 😎

"Can they not be innovative? Do they have to steal all of my partner's ideas?" - Snapchat co-founder's partner in an interview about Facebook copying Snapchat.


2012 - Instagram was acquired by Facebook for an astounding $1 billion deal.
2013 - In a report by Forbes, Facebook tried to buy Snapchat for a reported $3 billion but the whole thing didn't go through.

Instagram executive Kevin Weil isn’t the least bit defensive about the charge that the Facebook-owned social network is a copycat. Instagram is a Clone of Snapchat
Kickstart your Social Media marketing
Contact Us
New Respond