m3lvin / News / SEO

5 Overlooked Technical SEO Checks

Technical SEO are implementations which are done onsite. This builds a strong foundation for your content to rank for relevant keywords and phrases.

Technical SEO helps search engines understand what your site and webpage is all about.

Here's a checklist on 5 basic but often overlooked, technical SEO aspects for Google to correctly find, crawl and index your webpages.

  • Robots.txt Files

    This configuration file informs web crawlers on which page or group of webpages is disallow for crawl or visit. By default, anything without Disallow instruction is considered as Allow. The instructions can be for directory or url and can be ignored by the malware robots or similar.

    // inform all bots NOT to crawl the specified url destination
    User-agent: *
    Disallow: /dir/url.html
    Disallow: /dir/img.png
  • Noindex Tags

    Tells the search engines on whether to index your website or webpage and list in its public search results. The noindex value can also be used for content with time expiry.

    // do not show in search results but evaluate the links within
    meta name="robots" content="noindex, follow"
  • Canonical URLs

    The preferred single URL destination for all URL variants of the same page.

    Use rel=canonical attribute to inform search engines like Google the given page is a copy of the specified original webpage. Alternatively, use 301 permanent redirect.

    For example, HTTP and HTTPS are considered as 2 different URL by search engines. Other instance - prefix WWW and naked url, trailing / and without; are also considered differently.

    Duplicate content - WWW url variant indexed in Google search

    Though duplicate content caused by different url versions does not directly hurt SEO, it wastes precious crawl budget.

  • Hreflang Tag

    The hreflang attribute informs search engine the language of your webpage. Only applicable if your website has similar content but in different languages.

    link rel="alternate" href="example.com/de/" hreflang="de" // german
    link rel="alternate" href="example.com/cn/" hreflang="zh-Hans" // simplified Chinese
  • H1 Heading Element

    The most important content element in your page. Any content wrap inside this H1 tag is considered top priority and should be used carefully.

    Ideally should only be used once in a single webpage.

Avoiding these 5 technical SEO mistakes will not place you in Google first page rankings. SEO rankings on page 1 requires a lot of onsite and offsite SEO. 5 Technical SEO Traps to Dodge
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