One half of digital marketing, internet marketing covers more than just SEO alone.
It is often an online marketing mix through different web traffic channel strategy. Internet marketing is advertising on the internet. To deliver promotional marketing messages of services or products, to the right target audience.
Campaigns include content marketing, newsletter, email direct marketing (EDM), SEO, search engine marketing (SEM), social media marketing (SMM), mobile advertising and others.
Difference between internet marketing and inbound marketing is the approach. Inbound marketing focus on a close-looped reporting system, a connecting flow of pull strategies. In online marketing, push and/ or pull marketing tactics can be linearly independent.