PEPSI To Leverage ALIBABA’s Big Data in China

A new partnership between PepsiCo and Alibaba forged for better consumer experiences. With this strategic agreement, PepsiCo will tap into Alibaba’s digital resources and big data to enhance its internet…

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Developing B2B Buyer Personas for Search Marketing

For business to business online leads generation, organic search (SEO) and email marketing remain the clear favourites among B2B marketers. What is Buyer Persona? Buyer personas tell you exactly how…

eBay Enhances EDM With Machine-Learning

When you incorporate machine-learning technology for targeting into your email marketing campaigns, the whole experience becomes more personalised and less likely to annoy your email subscribers. eBay dumped its batch-and-blast…

Evoking Emotions – Fear Based Marketing Tactic

Emotions influence buying behavior. Marketing activities using fear to capture attention for the pitch can be very effective with high conversions. Shady when the information is deliberate to mislead. Baaa…

McDonald’s Tease with New Ad Campaign

When you’re a big brand like McDonald’s, act like a super brand. Anything goes. In McDonald’ latest ad campaign, there’s absolutely no mention of McDonald’s. Only a Hollywood Star actress,…

Anatomy Parts of a Content Strategy

For persuasive content marketing, there’re 5 anatomy parts to consider in your content strategy. Anatomy of a Content Marketing Strategy Brain Here, the analysis and insights take place to strategize…