Content marketing covers an important scope within inbound marketing.
In its simplest underlying process, content marketing involves
- Content strategy
Content types and formats – visual & audio content including textual, image, video, podcast, etc.
Listicles, infographics, explainer videos, cinemagraph and Memes are some of the creative content examples.
Content marketing is the paid or organic use of these materials across different traffic channels to acquire brandability, exposure and leads.