eBay Enhances EDM With Machine-Learning

When you incorporate machine-learning technology for targeting into your email marketing campaigns, the whole experience becomes more personalised and less likely to annoy your email subscribers. eBay dumped its batch-and-blast…

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Should Your Blog Site Accept Guest Posts?

Guest posting has its advantages for both guest authors and blog site owners. Usually, more for the guest authors if you’ve received such link prospecting or similar requests. PR outreach…

Anatomy Parts of a Content Strategy

For persuasive content marketing, there’re 5 anatomy parts to consider in your content strategy. Anatomy of a Content Marketing Strategy Brain Here, the analysis and insights take place to strategize…

KPI Examples for Content Marketing

Everyone in the corporate world knows KPI, better known as Key Performance Index. When you’re spending money to advance your business in the real world, you’ll need to know what…

5 Copywriting Steps That Actually Converts

The ultimate goal of every marketing campaign is to trigger actions in 99% of your readers, ideally. Your Headline Speaks A clear and engaging headline will persuade your readers to…